Thanks to G and S for pointing this out to me, which just appeared on Ben’s website. It refers to Baron Jacob Nathaniel Rothschild.
That’s it… just the title. This is apparently in relation to the following paragraph from the weekly Ben:
If Baron Rothschild does not contact the White Dragon Society to negotiate a compromise within 24 hours of this newsletter being published, the WDS will offer 1 ton of gold, available for pick up in Hong Kong, to anybody who can persuade him to get out of the way. By the way Rothschild, we know you are hiding out in Mark Rich’s former house in Zug, Switzerland and not at your country home in Waddeston, Buckinghamshire, England. Don’t bother trying to hide, it would be futile.